Beach in the East

Dreaming of a Californian summer, palm trees and sand? London may not be able to offer the real deal, but Yasmin Sewell’s latest pop-up store, Beach in the East, will certainly get you in the vacation mood.

Bringing chilled-out beach days and 70s California to mind, this luxury pop-up store that’s designed to look like a disused swimming pool, features bespoke graffitied walls and a DJ-curated soundtrack. A space that showcases an eclectic selection of international designers, Beach in the East offers bleached out denim and playful swimwear.


If you can’t get yourself down to the shop itself. Check out the collection on here:

The dungarees in dark denim, cycling top (below) and the bowery clutch (below too) by Reese Hudson are my favourite pieces.

REECE HUDSON - Bowery clutch bag 7THOMAS TAIT - cycling top 6


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