London Collections: Men – YMC SS14

Understated, laid-back yet unmistakably playful; YMC’s SS14 offering fused tailored masculinity with a relaxed summer attitude. Exploring classic tones of navy, sage and grey, this season’s collection appeared more muted then the last – but in a positive way – with a redefined and refined use of pattern,  including animal print and oversized spots.


Whilst child-like prints were offset by clean silhouettes, a minimal overall aesthetic was juxtaposed with luxurious fabrics and intricate hidden details. Through the playful music choices, the buzzing atmosphere and beautiful clothing – YMC succeeded where the weather failed, in finally bringing the summer spirit to London.

3 thoughts on “London Collections: Men – YMC SS14

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